The 16-Year-Old Barrel Strength Bourbon, Helltown Whiskey, has been unveiled by its founder, Harlan Overholt. Overholt is a member of the distinguished family that played a significant role in the early success of American Rye Whiskey. Harry Gasparian, renowned for his contribution to Caramba Tequila, and Roy Oldenkamp, an ambassador of the 80s Club Kid and the brand, are also among the partners.